Tinie

Design student's creations brought to life by Roland DG

A fashion and design student from the University of Central Lancashire (U.C.L.A.N) has won the chance to see her designs come to life, after winning Roland DG’s XT-640 textile pattern design competition last year.

The competition challenged applicants to design a repeating pattern for use in either fashion or interior décor settings. Run in collaboration with internationally-acclaimed surface pattern designer and illustrator, Rachael Taylor and Make it in Design, the contest offered one lucky winner the chance to see their design come to life and become into a show-stopping product.

Yasmin Dadabhoy, 43 is studying for a Masters’ degree in Surface Pattern Design and Textiles. She decided to try her luck in the Roland DG competition and turned her hand to the creation of a vibrant floral pattern. After impressing the judges with her striking design and innovative flair, Yasmin ended up scooping the first-place prize.

Competition judge and world-famous surface pattern designer and illustrator Rachael Taylor, the founder of Make it in Design, complimented the young designer on her win.

Speaking of Yasmin’s winning design, she said: “When we reviewed all of the entries we were really excited when we came upon Yasmin's design. Her pattern really stood out as it was striking and bold with a lovely and unique sense of style. Yasmin’s work shows real promise for the surface pattern industry as her design includes lots of creative flair and a brilliant use of colour. Her personality also came through really well which is important for any designer - overall some really fabulous work.”

As part of her prize, Yasmin had the chance to visit R A Smart, a Roland DG Authorised Dealer and one of the UK’s largest textile printing facilities, where she was able to watch on as Roland DG’s Texart XT-640 professional dye-sublimation transfer printer turned her design into real satin fabric.

Commenting on her visit Yasmin said: "It was a real thrill to see my pattern printed on fabric. The colors were exactly the same as I had designed, the results of the dye sublimation printing were perfect, and overall the finished design looked amazing.

“The experience of touring the factory was really very impressive. Being able to see the machines at work and learn more about all of the different printing processes has been so interesting."

The fabric was then sewn into a stunning dress, and the finished product is now set to be distributed to Roland DG’s various European Creative Centres across the UK, Spain, Belgium, Denmark and Italy.

“Seeing my design turned into a real dress has been a dream of mine, and I’m over the moon that my work will be taken all over Europe and seen by so many people.”

Having created the Texart series of dye-sublimation transfer printers for sportswear and fashion to soft signage and banners, Roland DG has established itself as a high quality manufacturer in the textile print industry, for the creation of anything from elaborately patterned clothing to vibrant flag signage.

Sarah Lyons, Head of Marketing at Roland DG said: “We ran this competition in a bid to reach out to the next generation of graphic and fashion designers, educating them about dye-sublimation transfer techniques and helping them discover how new technologies can be used to take their work from design to production.

“Roland DG products are designed to enable creative individuals and businesses turn their talent and designs into profits. By showcasing how the XT can take a design from inception to reality, we want to inspire more talented individuals to take the plunge and turn their talents into a commercially viable business.”

- END -

About Roland DG Corporation

Roland DG Corporation is a leading manufacturer of products designed to help professionals and hobbyists transform their imagination into reality, including SOLJET, TrueVIS, VersaCAMM, VersaUV and Texart series large-format inkjet devices, MDX milling and EGX engraving machines, CAMM-1 and STIKA vinyl cutters and MPX photo impact printers. In 2010, the company entered the healthcare market with Easy Shape DWX milling machines designed specifically for creating high-quality dental prosthetics. Roland DG also recently introduced the monoFab series of desktop 3D printers and milling machines for rapid prototyping and manufacturing. The company uses its proprietary cell production technology to manufacture products that are distributed worldwide.

For more information, please visit www.rolanddg.com / www.rolanddg.eu

For media information please contact Louise Svith Christensen or Tinie Hauch Tarp;

Tel: +45 8882 2000 E: lchristensen@rolanddg.com  E: ttarp@rolanddg.com

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